The evolution of agricultural marketing theory: towards better coordination with general marketing theory.
نویسندگان
چکیده
منابع مشابه
The General Theory of Marketing
Journal of Marketing. Vol. 32 (January. 1968). pp. 29-33. S INCE the end of World War II, marketing thought has developed along a number of different lines, with the result that it has been increasingly difficult to know, teach, or practice the "whole" of marketing. Traditionalists in marketing have not thought in the terminology of behaviorists who do not think as do quantifiers who do not alw...
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ژورنال
عنوان ژورنال: Netherlands Journal of Agricultural Science
سال: 1986
ISSN: 0028-2928
DOI: 10.18174/njas.v34i3.16784